Your marketing and advertising isn’t terribly effective and all they can suggest is you change where your ads appear? “We reach your target demographic”, they spout. Talk about your self-absorbed one-trick ponies.
As a veteran copywriter and marketing consultant, I am here to give you a critical Advertising Fact Of Life. Ready? Here it is.
It’s not who you reach, but what you say that counts!
If you don’t have a consistent, compelling, unique message, your marketing will not work nearly as effectively. So do yourself a favor and get your message right before you start committing money to an advertising program.
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I am a marketing and advertising consultant located in the Phoenix, Arizona area. I give my clients advice and assistance based around messaging. My business is writing and I love sharing my marketing tips, insights and secrets with you. Interested in learning more valuable stuff that could help improve your marketing life? Go to http://www.moneywordsmarketing.com/alans-blog/.