Friday, September 23, 2016

It’s Not Where Your Ad Appears; It’s What You Say

Did you ever notice that when advertising sales reps approach most businesspeople, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!”

Your marketing and advertising isn’t terribly effective and all they can suggest is you change where your ads appear?  “We reach your target demographic”, they spout.  Talk about your self-absorbed one-trick ponies.

As a veteran copywriter and marketing consultant, I am here to give you a critical Advertising Fact Of Life.  Ready?  Here it is.

It’s not who you reach, but what you say that counts!

If you don’t have a consistent, compelling, unique message, your marketing will not work nearly as effectively.  So do yourself a favor and get your message right before you start committing money to an advertising program.

More Marketing Strategy And Copywriting Advice

I am a marketing and advertising consultant located in the Phoenix, Arizona area.  I give my clients advice and assistance based around messaging.  My business is writing and I love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to


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