Sunday, July 24, 2016

Are You An Entrepreneur Or A Copywriter?

When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales and thus revenues for their business.  Why then do so many SBO’s (Small Business Owners) decide to add “Master Copywriter” to their titles of Owner and CEO and try to do it themselves?

I have been formulating brand strategy and copy for over thirty years and, truthfully, in that time I have met but a handful of owner/CEOs that had the time, talent and experience to develop and craft their own marketing pieces.  For a business to be successful in today’s marketing universe, you need to have a strong copywriter and an equally strong graphic artist and to create your message and present it in a pleasing and effective way.

If you have a website (and you almost certainly should) you need a web developer.  Again, this is a specialized skill.  I wrote a blog post once entitled “Techies Can’t Write; Writers Can’t Tech!”  Even my web-developer friends agreed with the premise.

Like in all other aspects of business – do it right or do it over!

More Marketing Advice

For over 30 years I have been a marketing consultant advising various businesses on branding strategies and implementation.  I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to


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