Thursday, May 19, 2016

Money Words Marketing Chosen As Branding Consultant By TopEdge Shears

Alan Tarr, President of MoneyWords Marketing in Mesa, Arizona announced today that his firm has been retained by TopEdge Shears as a consultant for brand strategy, website development and copywriting services.

TopEdge Shears will market a line of high quality haircutting scissors designed by hairstylists for quality, beauty and precision.  They feature hand-forged and hand-sharpened Japanese convex blades for that perfect balance and feel desired by exacting stylists and barbers.  All shears are manufactured exclusively from VG-10 Gold steel that starts sharper and stays sharp longer.  Additionally, each pair has specially designed ergonomic handles to prevent fatigue and repetitive motion injury.

Internet Direct

TopEdge will sell the shears direct via their website, beginning in late May 2016 at introductory prices ranging from $149 - $199.  All shears carry a 30-day money-back guarantee.

MoneyWords Marketing, a marketing and branding consultant, is tasked with creating the website and developing copy and additional content.  Mr. Tarr adds, “TopEdge is an internet start-up based in the Phoenix, Arizona area.  MoneyWords Marketing is pleased to be working with a company with the experience, vision and talent to make a positive impact on the professional haircutting shears market.”

For more information, contact Alan Tarr at

Saturday, May 14, 2016

Write Conversationally And treat your customers like friends

People relate to people.  That’s why professional copywriters most often try to write copy that’s conversational – as if they’re talking to a friend across the kitchen table.  Here’s an easy tip on how to do that and give your websites, advertisements and brochures that personal connection.

Use Present Tense, Second Person

Whenever possible, write in the present tense, second person (the “you” form).  It’s just plain easier to read and understand.  Compare these two sentences. 

1) "People will feel like a pampered celebrity on a Sun World Cruise.”

2) "You feel like a pampered celebrity on a Sun World Cruise.”

Changing “people” to “you” brings in the more powerful second person.  Eliminating “will” takes you out of the uncertain future and into the present.

If you’re not a copywriter, try writing it yourself first and then do yourself a favor…send your copy to a professional copywriter service for a “second opinion”.  I promise it will be worth your while.

More Marketing Tips 

As a marketing consultant and copywriter, I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to

Get More marketing consultant advice @



Tuesday, May 10, 2016

Improve Your Marketing Results One “Tweak” At A Time

Measure Your Results

Most everyone understands that marketing is a game with a scoreboard.  That scoreboard tallies our RESULTS!  If you don’t measure your results, you’re doomed to “guessing” and “gut feelings”.

 What happens when you do measure marketing results and find they don’t meet expectations?  You adjust – or “tweak” – your message to get the graph moving up.  But here’s the problem.  The message on your website, brochure or advertisement consists of a number of elements.

  • Headlines and Sub-headlines
  • Tag lines
  • Images and Captions
  • Body Copy
  • Layout
  • Offers
  • Risk Reducers
  • Calls to Action  

Make ONE Change – then Re-Test

Unless the message is a complete loser, try to resist the impulse to make wholesale changes.  Choose the most obvious weak spot and fix it first.  Is your headline less than attention grabbing?  Is the image you use irrelevant to your product?  Is the copy mundane, trite or boring?  Does the layout obscure your message?  Is the offer not enticing, thereby ruining your call to action?

Whatever you decide, make sure you only tweak ONE element at a time.  Otherwise you won’t know for certain which tweak worked and which did not.

And this would be a sin – not to mention a waste of money.

As a professional copywriter, I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to .

Tuesday, May 3, 2016

Good Copywriters Sometimes Break The Rules – Intentionally!

Who Are You Trying To Communicate With?

If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?” Sometimes proper grammar is a necessary casualty of good copywriting.

Don’t get hung up on blindly following the rules. Know when you can throw away the stylebook and write in the voice of your reader and when you can’t.

I’m sure some purists out there may see it differently. They may even note that in this one short piece, I commit a number of grammatical faux pas of my own. Note the sentence ending in a preposition, the sentence fragments, imperfect and some debatable contractions. I assure you, this is purely intentional. I am a copywriter.

If It Ain’t Broken…

Throughout the history of marketing and advertising, copywriters have always chosen what works over what’s perfect. Copy has to read right. It should be Clear, Concise and Conversational.

Let’s take a look at some great, winning ad copy that displays some not so perfect grammar.

“The Few. The Proud. The Marines.”

Three two-word sentences in row? Bad! Bad! Bad? No! Good! Why? It’s Memorable. It’s Easy. It Works.

“Winston Tastes Good Like A Cigarette Should”

If we were in Mrs. Mercer’s English class, I’m sure we’d lose points for saying “like” instead of “as”. Trouble is, most people use “like” because it sounds more natural to them. Moral: Don’t mess with Mother Nature.

“Think Different”

OK, I know.  It should be “Think Differently”.  Good catch.  But that’s humdrum and uninspiring.  For some reason “Think Different” tested out much better.  What can you expect from a computer company named after a fruit?  A lot, as it turns out. 

“Raid Kills Bugs Dead”

Spawned in 1966, this overly redundant tag line is still in use today.  (Happy 50th Anniversary)  Check out Raid’s website URL (  Great copywriting is a gift that keeps on giving.

If It Works, It’s Good Copywriting

The most telling test of your talents is not in the awards you may garner, not even in the title on your business card.  The most telling test is can you write copy that sells.

Fellow copywriters, maybe we’ll never write the great American novel.  (I tried once, but being trained to write tight, all I came out with were nine short stories.)  But y’know, I kind oflike it better this way.

Many business owners need help in crafting their marketing, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good marketing strategy consultant or professional copywriting servicewho can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they should do business with you.

For more details visit: professional copywriters services

Related Post: Write Like Your Customers Talk

Twitter Delicious Facebook Digg Stumbleupon Favorites More

Design by Money Words Marketing