Don’t Be Fickle! - Your Message Takes Time to Penetrate the Minds of your Prospects

You created a powerful and compelling branding statement (Unique Selling Proposition) for your product.  Wonderful. Next, you integrated that message into your website, radio ads and other marketing material.  Super.  You were jazzed!  You couldn’t wait for the first returns to come in so you could see the increase in web visitors, opt-in list subscribers and sales. BUT…after six weeks the anticipated results never materialized.  The sales curve was pretty much flat and you were the epitome of self-doubt.  You started thinking about developing an entirely different message.  STOP!  Chill.  Take a deep breath. Six weeks is simply an insufficient test.  It’s just not enough time for your...

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