5:24 AM
Alan Tarr
Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”. Here’s a sample of the responses I get.
· “We do radio spots on WXYZ”
· “I send postcards to 5000 homes in my area
· “We place brochures at the Chamber of Commerce”
· “I go to lots of networking events”
· “We do pay-per-click and e-mail campaigns”
Here’s the problem. All of these are TACTICS. Almost nobody thought to tell me about their STRATEGY! And there is a difference.
TACTICAL Marketing Is The Delivery System For Your Message
TACTICAL Marketing is HOW & WHERE you market. Websites, Brochures, TV, Radio, Direct Mail, Online, E-Mail, Social Media, Radio, Signage, Trade Shows, Telemarketing, Groupon, even Networking.
It‘s also WHEN you market. Seasons, Holidays, Events (like Back-To-School, Annual or Semi Annual “Sales”, etc.)
STRATEGIC Marketing IS Your Unique Message
Strategic Marketing is WHAT you say…
· Your Story
· Your Brand
· Reasons to Buy from You (Benefits)
Create Your Strategy First
Create as compelling a message as possible before you go to the trouble and expense of delivering it. Without a consistent, compelling message, your marketing tactics will notwork.
I love sharing marketing tips, insights and secrets. Interested in learning more valuable stuff that could help improve your marketing life? Go to marketing consultant arizona
or
Visit: http://www.moneywordsmarketing.com/
· “We do radio spots on WXYZ”
· “I send postcards to 5000 homes in my area
· “We place brochures at the Chamber of Commerce”
· “I go to lots of networking events”
· “We do pay-per-click and e-mail campaigns”
Here’s the problem. All of these are TACTICS. Almost nobody thought to tell me about their STRATEGY! And there is a difference.
TACTICAL Marketing Is The Delivery System For Your Message
TACTICAL Marketing is HOW & WHERE you market. Websites, Brochures, TV, Radio, Direct Mail, Online, E-Mail, Social Media, Radio, Signage, Trade Shows, Telemarketing, Groupon, even Networking.
It‘s also WHEN you market. Seasons, Holidays, Events (like Back-To-School, Annual or Semi Annual “Sales”, etc.)
STRATEGIC Marketing IS Your Unique Message
Strategic Marketing is WHAT you say…
· Your Story
· Your Brand
· Reasons to Buy from You (Benefits)
Create Your Strategy First
Create as compelling a message as possible before you go to the trouble and expense of delivering it. Without a consistent, compelling message, your marketing tactics will notwork.
I love sharing marketing tips, insights and secrets. Interested in learning more valuable stuff that could help improve your marketing life? Go to marketing consultant arizona
or
Visit: http://www.moneywordsmarketing.com/
Posted in: marketing consultant arizona
0 comments:
Post a Comment