Write Conversationally And treat your customers like friends

People relate to people.  That’s why professional copywriters most often try to write copy that’s conversational – as if they’re talking to a friend across the kitchen table.  Here’s an easy tip on how to do that and give your websites, advertisements and brochures that personal connection.

Use Present Tense, Second Person

Whenever possible, write in the present tense, second person (the “you” form).  It’s just plain easier to read and understand.  Compare these two sentences. 

1) "People will feel like a pampered celebrity on a Sun World Cruise.”

2) "You feel like a pampered celebrity on a Sun World Cruise.”

Changing “people” to “you” brings in the more powerful second person.  Eliminating “will” takes you out of the uncertain future and into the present.

If you’re not a copywriter, try writing it yourself first and then do yourself a favor…send your copy to a professional copywriter service for a “second opinion”.  I promise it will be worth your while.

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As a marketing consultant and copywriter, I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to  http://www.moneywordsmarketing.com/alans-blog/.

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The Mousetrap Claptrap

“Build A Better Mousetrap And The World Will Beat A Path
To Your Door.”  Ralph Waldo Emerson

Now, old RW was a super-wonderful intellect, essayist and poet, but in this case, he was just wrong, wrong, wrong! 

What if you invent a world-changing technology and keep it a secret?  Or put up a great website and don’t do any SEO?  Or write a brilliant book but never contact a publisher?  Why would the world beat a path to the door of someone they don’t know exists to obtain something they’ve never even heard of?  It’s a ridiculous proposition!

Marketing Was Invented To Tell Your Story

It informs people what’s new and wonderful, what’s tried and true, and all about the products and services that can improve their lives, their businesses and their minds.  When the caveman who invented the wheel told his friend, “Look what I did!”…that was marketing,

Take The World By Storm

SHOUT!  Don’t whisper.  And make sure someone hears you.

I love sharing marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?

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