It’s Not Where Your Ad Appears; It’s What You Say

Did you ever notice that when advertising sales reps approach most businesspeople, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!”

Your marketing and advertising isn’t terribly effective and all they can suggest is you change where your ads appear?  “We reach your target demographic”, they spout.  Talk about your self-absorbed one-trick ponies.

As a veteran copywriter and marketing consultant, I am here to give you a critical Advertising Fact Of Life.  Ready?  Here it is.

It’s not who you reach, but what you say that counts!

If you don’t have a consistent, compelling, unique message, your marketing will not work nearly as effectively.  So do yourself a favor and get your message right before you start committing money to an advertising program.

More Marketing Strategy And Copywriting Advice

I am a marketing and advertising consultant located in the Phoenix, Arizona area.  I give my clients advice and assistance based around messaging.  My business is writing and I love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.

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It’s Not Where Your Ad Appears; It’s What You Say

Did you ever notice that when advertising sales reps approach most businesspeople, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!”

Your marketing and advertising isn’t terribly effective and all they can suggest is you change where your ads appear?  “We reach your target demographic”, they spout.  Talk about your self-absorbed one-trick ponies.

As a veteran copywriter and marketing consultant, I am here to give you a critical Advertising Fact Of Life.  Ready?  Here it is.

        It’s not who you reach, but what you say that counts!
 
If you don’t have a consistent, compelling, unique message, your marketing will not work nearly as effectively.  So do yourself a favor and get your message right before you start committing money to an advertising program.

More Marketing Strategy And Copywriting Advice
 
 I am a marketing and advertising consultant located in the Phoenix, Arizona area.  I give my clients advice and assistance based around messaging.  My business is writing and I love sharing my marketing tips, insights and secrets with you.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.

Read more »

Are You An Entrepreneur Or A Copywriter?

When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales and thus revenues for their business.  Why then do so many SBO’s (Small Business Owners) decide to add “Master Copywriter” to their titles of Owner and CEO and try to do it themselves?

I have been formulating brand strategy and copy for over thirty years and, truthfully, in that time I have met but a handful of owner/CEOs that had the time, talent and experience to develop and craft their own marketing pieces.  For a business to be successful in today’s marketing universe, you need to have a strong copywriter and an equally strong graphic artist and to create your message and present it in a pleasing and effective way.

If you have a website (and you almost certainly should) you need a web developer.  Again, this is a specialized skill.  I wrote a blog post once entitled “Techies Can’t Write; Writers Can’t Tech!”  Even my web-developer friends agreed with the premise.

Like in all other aspects of business – do it right or do it over!

More Marketing Advice

For over 30 years I have been a marketing consultant advising various businesses on branding strategies and implementation.  I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to http://www.moneywordsmarketing.com/alans-blog/.

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Are You Ready To Buy Yet?

You’ve laid the groundwork for a nice sale.  The “suspect” responded to one of your marketing pieces and asked for more information.  You sent the additional information and followed it up with a phone call thanking the prospect and asking if there is anything else you can answer to help them come to the best decision for them.  Wonderful.  Give your self a Gold Star.  You did everything right.

EXCEPT… you’re going to spoil it all in two weeks.

How do I know?  Because so many business owners and sales reps fall into this trap.   You call back two weeks later and, in effect, ask the prospect, “Well, do you want to buy yet?” or something equally as lame.

Here’s a hint.  Always have a valid reason to call.  New information, price changes, new and improved model coming out, great reviews from an industry magazine are all good reasons to call and will keep your prospect interested and thinking well of you as they reach their decision.

More Marketing Consultant Advice

As a long-time marketing strategist and copywriter, I love sharing my marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Contact me, the marketing consultant in Arizona for valuable tips.

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Money Words Marketing Chosen As Branding Consultant By TopEdge Shears

Alan Tarr, President of MoneyWords Marketing in Mesa, Arizona announced today that his firm has been retained by TopEdge Shears as a consultant for brand strategy, website development and copywriting services.

TopEdge Shears will market a line of high quality haircutting scissors designed by hairstylists for quality, beauty and precision.  They feature hand-forged and hand-sharpened Japanese convex blades for that perfect balance and feel desired by exacting stylists and barbers.  All shears are manufactured exclusively from VG-10 Gold steel that starts sharper and stays sharp longer.  Additionally, each pair has specially designed ergonomic handles to prevent fatigue and repetitive motion injury.

Internet Direct

TopEdge will sell the shears direct via their website, www.TopEdgeShears.com beginning in late May 2016 at introductory prices ranging from $149 - $199.  All shears carry a 30-day money-back guarantee.

MoneyWords Marketing, a marketing and branding consultant, is tasked with creating the website and developing copy and additional content.  Mr. Tarr adds, “TopEdge is an internet start-up based in the Phoenix, Arizona area.  MoneyWords Marketing is pleased to be working with a company with the experience, vision and talent to make a positive impact on the professional haircutting shears market.”

For more information, contact Alan Tarr at atarr@MoneyWordsMarketing.com

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Two Sides Of Marketing - Understand the Difference Or Waste Time And Money

Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”.  Here’s a sample of the responses I get.

·         “We do radio spots on WXYZ”

·         “I send postcards to 5000 homes in my area

·         “We place brochures at the Chamber of Commerce”

·         “I go to lots of networking events”

·         “We do pay-per-click and e-mail campaigns”

Here’s the problem.  All of these are TACTICS.  Almost nobody thought to tell me about their STRATEGY!  And there is a difference.

TACTICAL Marketing Is The Delivery System For Your Message

TACTICAL Marketing is HOW & WHERE you market.  Websites, Brochures, TV, Radio, Direct Mail, Online, E-Mail, Social Media, Radio, Signage, Trade Shows, Telemarketing, Groupon, even Networking.

It‘s also WHEN you market. Seasons, Holidays, Events (like Back-To-School, Annual or Semi Annual “Sales”, etc.)

STRATEGIC Marketing IS Your Unique Message

Strategic Marketing is WHAT you say…

·         Your Story

·         Your Brand

·         Reasons to Buy from You (Benefits)

Create Your Strategy First

Create as compelling a message as possible before you go to the trouble and expense of delivering it.  Without a consistent, compelling message, your marketing tactics will notwork.

I love sharing marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Go to  marketing consultant arizona

or

Visit: http://www.moneywordsmarketing.com/

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What Professional Copywriters Do At Least A Dozen Times For Each Piece That Non-Pros Hardly Ever Do At All!

I was a new copywriter trainee.  I had confidence I hadn’t earned and talent I had yet to develop.  But I was exceptionally lucky to have mentors/bosses who demanded a lot of me from my first day on the job.  And gave a lot in return.

The Best 10-Second Lesson I Ever Got

I wrote my first one-pager and submitted it with high hopes.   My boss asked, “Did you read this?”

“I wrote it” I replied. “Of course I read it”.

“Out loud?”

“Why?”

“Because copywriting is more than just words; it should have a rhythm, a flow, a tempo.  And you can only hear that when you read it aloud – as if you were recording it.  Then you will understand what the reader hears in his head and you’ll know when you’ve done your job right.”

Everything You Write Out Loud…

…at least a dozen times.  I’ve been doing it for over 30 years.  It works. Try it.

Want Another Tip?

I love sharing marketing tips, insights and secrets.  Interested in learning more valuable stuff that could help improve your marketing life?  Contact me, the marketing consultant in Arizona for valuable tips.

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