Money Words Marketing Chosen As Branding Consultant By TopEdge Shears

Alan Tarr, President of MoneyWords Marketing in Mesa, Arizona announced today that his firm has been retained by TopEdge Shears as a consultant for brand strategy, website development and copywriting services. TopEdge Shears will market a line of high quality haircutting scissors designed by hairstylists for quality, beauty and precision.  They feature hand-forged and hand-sharpened Japanese convex blades for that perfect balance and feel desired by exacting stylists and barbers.  All shears are manufactured exclusively from VG-10 Gold steel that starts sharper and stays sharp longer.  Additionally, each pair has specially designed ergonomic handles to prevent fatigue and repetitive motion injury. Internet Direct TopEdge...

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Write Conversationally And treat your customers like friends

People relate to people.  That’s why professional copywriters most often try to write copy that’s conversational – as if they’re talking to a friend across the kitchen table.  Here’s an easy tip on how to do that and give your websites, advertisements and brochures that personal connection. Use Present Tense, Second Person Whenever possible, write in the present tense, second person (the “you” form).  It’s just plain easier to read and understand.  Compare these two sentences.  1) "People will feel like a pampered celebrity on a Sun World Cruise.” 2) "You feel like a pampered celebrity on a Sun World Cruise.” Changing “people” to “you” brings in the more powerful second person.  Eliminating...

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Improve Your Marketing Results One “Tweak” At A Time

Measure Your Results Most everyone understands that marketing is a game with a scoreboard.  That scoreboard tallies our RESULTS!  If you don’t measure your results, you’re doomed to “guessing” and “gut feelings”.  What happens when you do measure marketing results and find they don’t meet expectations?  You adjust – or “tweak” – your message to get the graph moving up.  But here’s the problem.  The message on your website, brochure or advertisement consists of a number of elements. Headlines and Sub-headlines Tag lines Images and Captions Body Copy Layout Offers Risk Reducers Calls to Action   Make ONE Change – then Re-Test Unless the message is a complete loser, try to resist the...

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Good Copywriters Sometimes Break The Rules – Intentionally!

Who Are You Trying To Communicate With? If I were writing for a bunch of English professors, I’d say, “With whom are you trying to communicate?” Sometimes proper grammar is a necessary casualty of good copywriting. Don’t get hung up on blindly following the rules. Know when you can throw away the stylebook and write in the voice of your reader and when you can’t. I’m sure some purists out there may see it differently. They may even note that in this one short piece, I commit a number of grammatical faux pas of my own. Note the sentence ending in a preposition, the sentence fragments, imperfect and some debatable contractions. I assure you, this is purely intentional. I am a copywriter. If It Ain’t Broken… Throughout the history of...

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